See it work · Chapter 22, What to Build, What to Buy, What to Ignore

Build, Buy, or Ignore

Not every good idea deserves your money or your weekend. Describe the tool or paste the pitch, answer three honest questions, and this routes it into a column and tells you why. The useful answer is often Ignore, and that is the column that saves you the most.

What is the tool or pitch? Is this close to the core of how you make money?

Core

Helpful

Edge

Does a cheap, proven version already exist?

Yes, cheaply

Sort of

Could you or your team maintain it if you built it?

Yes

Maybe

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